• Business,  Marketing

    Ledge Lounger

    After time spent in the corporate grind early in his career, Houston native Chris Anderson decided to set his priorities straight and spend more time with his dad, going to work with him in his swimming pool business. The decision to make more time for family bonding came with the extra perk of learning the ropes of high-end pool construction and landscaping. It was the days when tanning ledges were just becoming popular in pool construction, and though the ledges themselves were a brilliant innovation for pool design, how they were being utilized by swimmers was less than brilliant. “Time after time,” says Chris, “I watched customers drag a metal…